Download the kit
Brand Kit

The Kleer Circle brand, in one place.

Logos, colors, typography, and the rules that keep them consistent — for partners, press, lenders, agents, and any platform that needs to show the Kleer Circle mark. Everything here is also published as a machine-readable brand.json.

Download all assets (.zip) brand.json

Questions or a placement you're unsure about — sales@kleercircle.com.

Logo

Two shapes, eleven colourways.

The lockup is the default — mark plus wordmark. The mark alone is for favicons, avatars, and anywhere the lockup would fall below its minimum width. Use the full-color version wherever the background allows it; the single-color versions exist for everything else.

SVG is preferred on the web and scales to any size. PNG is transparent, 5430 px wide (lockup) and 1497 px wide (mark) — use it on platforms that won't take vectors. PDF is for print and designer handoff. Four colourways ship as PNG only.

Color

Charcoal and slate carry the brand.

Click any swatch to copy its hex.

Typography

A system stack, on purpose.

Kleer Circle doesn't license a custom webfont. Type renders in the native system sans-serif of the reader's device, which keeps pages fast and legible everywhere. In print, decks, or platforms without a system stack, substitute Helvetica Neue, Inter, or Arial.

Eyebrow · 800 · 0.16em tracking

We find, negotiate, and launch your short-term rental.

Body and lede copy sit in muted grey at 1.6 line-height. Emphasis is weight, not color.

Stack
-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif
H1
clamp(2rem, 4.8vw, 3.3rem) · line-height 1.12 · letter-spacing −0.02em · weight 700
H2
clamp(1.6rem, 3.2vw, 2.3rem) · letter-spacing −0.01em · weight 700
Lede
1.12rem · muted #6B7280
Body
1rem · line-height 1.6 · charcoal #272C30
Eyebrow
0.82rem · weight 800 · letter-spacing 0.16em · uppercase · slate #506A7A
Usage

Clear space, minimum sizes, and the short list of don'ts.

Clear space
Keep free space on all sides equal to one quarter of the logo's total height. Nothing sits inside that margin — no type, no rules, no photo edges.
Minimum size — lockup
120 px wide on screen · 1.25 in wide in print. Below that, switch to the mark.
Minimum size — mark
24 px wide on screen · 0.3 in wide in print.
On photography
Use the white or khaki-grey colourway over a darkened area of the image, never full-color over a busy background.

Do

  • Use the supplied files unmodified.
  • Scale proportionally.
  • Pick the colourway with the most contrast against its background.
  • Use the mark alone when space is tight.

Don't

  • Recolor, outline, add gradients, shadows, or effects.
  • Stretch, rotate, or crop the mark.
  • Rebuild the lockup or set "Kleer Circle" in another typeface beside the mark.
  • Place the logo on a background that leaves it low-contrast.
  • Use the marks to imply partnership, sponsorship, or endorsement without written permission.
Naming & voice

How Kleer Circle writes about itself.

Company name
Kleer Circle — both words, always capitalized. Never "KleerCircle" or "Kleer".
Capitalized terms
Deal Day · Buy Box · Kleer Quadrant · 30-Day Guarantee
Never
"4 Quadrant" (it is the Kleer Quadrant) · "students" (they are members or clients) · spelled-out "percent" (use %)
Voice
Plain, specific, unhurried. Kleer Circle explains the mechanics of a deal rather than selling an outcome. Return is described across the full Kleer Quadrant, never as tax savings alone. No guarantees of income, savings, or appreciation — figures are estimates or historical examples, and individual results vary.
Boilerplate
Kleer Circle provides property sourcing, coordination, and setup services for short-term-rental investors. Kleer Circle does not provide investment, tax, or legal advice, and nothing it publishes is an offer of securities.
For developers

brand.json

Every color, logo path, pixel dimension, and rule on this page is published as JSON so design tools, partner portals, and agents can read the brand without scraping HTML.

Endpoint
https://kleercircle.com/brand/brand.json
Asset paths
/brand/{svg,png,pdf}/kleer-{logo,mark}-<colourway>.<ext>
Full archive
/brand/kleer-circle-brand-kit.zip
Open brand.json