{
  "$schema": "https://kleercircle.com/brand/brand.json",
  "name": "Kleer Circle",
  "legal_name": "Kleer Circle",
  "description": "Done-for-you short-term-rental investing for W-2 and high-income professionals. Kleer Circle sources, underwrites, negotiates, and launches cash-flowing, tax-advantaged short-term rentals.",
  "website": "https://kleercircle.com/",
  "brand_kit_url": "https://kleercircle.com/brand/",
  "contact": {
    "email": "sales@kleercircle.com",
    "phone": "801-647-2055"
  },
  "version": "1.0.0",
  "updated": "2026-08-25",
  "license": "Kleer Circle marks and assets are the property of Kleer Circle. They may be used to reference or link to Kleer Circle, unmodified and with the clear space and minimum sizes below. They may not be altered, recolored, or used to imply partnership, sponsorship, or endorsement without written permission.",
  "colors": {
    "primary": {
      "charcoal": {
        "name": "Charcoal",
        "hex": "#272C30",
        "rgb": [
          39,
          44,
          48
        ],
        "usage": "Wordmark, body copy, dark surfaces. Kit colourway name: Black-Navy."
      },
      "slate": {
        "name": "Slate",
        "hex": "#506A7A",
        "rgb": [
          80,
          106,
          122
        ],
        "usage": "Primary accent \u2014 the sparkle in the mark, buttons, links, eyebrows. Kit colourway name: Blue."
      }
    },
    "secondary": {
      "slate_dark": {
        "name": "Slate Dark",
        "hex": "#3D5260",
        "rgb": [
          61,
          82,
          96
        ],
        "usage": "Button hover, alert bar, sub-headings."
      },
      "slate_light": {
        "name": "Slate Light",
        "hex": "#83939B",
        "rgb": [
          131,
          147,
          155
        ],
        "usage": "Muted logo colourway on dark or photographic backgrounds. Kit colourway name: Slate."
      }
    },
    "neutrals": {
      "white": {
        "name": "White",
        "hex": "#FFFFFF",
        "rgb": [
          255,
          255,
          255
        ],
        "usage": "Page background."
      },
      "off_white": {
        "name": "Off White",
        "hex": "#F7F6F2",
        "rgb": [
          247,
          246,
          242
        ],
        "usage": "Alternating section background."
      },
      "khaki_grey": {
        "name": "Khaki Grey",
        "hex": "#F7F6F1",
        "rgb": [
          247,
          246,
          241
        ],
        "usage": "Logo colourway for use on charcoal or photographic backgrounds."
      },
      "line": {
        "name": "Line",
        "hex": "#E3E1DA",
        "rgb": [
          227,
          225,
          218
        ],
        "usage": "Borders, rules, card edges."
      },
      "light_grey": {
        "name": "Light Grey",
        "hex": "#D6D3CA",
        "rgb": [
          214,
          211,
          202
        ],
        "usage": "Logo colourway, low-contrast placements."
      },
      "muted": {
        "name": "Muted",
        "hex": "#6B7280",
        "rgb": [
          107,
          114,
          128
        ],
        "usage": "Secondary body copy, captions, disclaimers."
      }
    },
    "extended": {
      "black": {
        "name": "Black",
        "hex": "#080809",
        "rgb": [
          8,
          8,
          9
        ],
        "usage": "Single-colour black reproduction. PNG only."
      },
      "dark_grey": {
        "name": "Dark Grey",
        "hex": "#686868",
        "rgb": [
          104,
          104,
          104
        ],
        "usage": "Greyscale reproduction. PNG only."
      },
      "navy": {
        "name": "Navy",
        "hex": "#1E2942",
        "rgb": [
          30,
          41,
          66
        ],
        "usage": "Alternate dark colourway. PNG only."
      },
      "sky_blue": {
        "name": "Sky Blue",
        "hex": "#B6BCCF",
        "rgb": [
          182,
          188,
          207
        ],
        "usage": "Alternate light colourway. PNG only."
      }
    }
  },
  "logo": {
    "lockup": {
      "description": "Full horizontal lockup \u2014 mark plus 'KLEER CIRCLE' wordmark. The default logo.",
      "aspect_ratio": 3.792,
      "raster_px": [
        5430,
        1432
      ],
      "min_width_px": 120,
      "min_width_print_in": 1.25
    },
    "mark": {
      "description": "Mark only. Used as the favicon, as the header logo below 480px, and anywhere the lockup would render under its minimum width.",
      "aspect_ratio": 1.045,
      "raster_px": [
        1497,
        1432
      ],
      "min_width_px": 24,
      "min_width_print_in": 0.3
    },
    "clear_space": "Keep free space on all sides equal to the height of the mark's inner sparkle \u2014 in practice, one quarter of the total logo height. Nothing else sits inside that margin.",
    "primary_colourway": "color",
    "on_light_backgrounds": [
      "color",
      "black-navy",
      "black",
      "navy",
      "blue"
    ],
    "on_dark_backgrounds": [
      "white",
      "khaki-grey",
      "light-grey",
      "slate",
      "skyblue"
    ],
    "formats": {
      "svg": "Vector. Use for web and anywhere the logo scales. Preferred.",
      "png": "Transparent raster at 5430px (lockup) / 1497px (mark) wide. Use where SVG is unsupported \u2014 slide decks, email, third-party platform uploads.",
      "pdf": "Vector for print and for handoff to designers and printers."
    },
    "variants": {
      "color": {
        "label": "Color",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-color.pdf",
          "png": "/brand/png/kleer-logo-color.png",
          "svg": "/brand/svg/kleer-logo-color.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-color.pdf",
          "png": "/brand/png/kleer-mark-color.png",
          "svg": "/brand/svg/kleer-mark-color.svg"
        }
      },
      "black-navy": {
        "label": "Black-Navy",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-black-navy.pdf",
          "png": "/brand/png/kleer-logo-black-navy.png",
          "svg": "/brand/svg/kleer-logo-black-navy.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-black-navy.pdf",
          "png": "/brand/png/kleer-mark-black-navy.png",
          "svg": "/brand/svg/kleer-mark-black-navy.svg"
        }
      },
      "black": {
        "label": "Black",
        "lockup": {
          "png": "/brand/png/kleer-logo-black.png"
        },
        "mark": {
          "png": "/brand/png/kleer-mark-black.png"
        }
      },
      "navy": {
        "label": "Navy",
        "lockup": {
          "png": "/brand/png/kleer-logo-navy.png"
        },
        "mark": {
          "png": "/brand/png/kleer-mark-navy.png"
        }
      },
      "blue": {
        "label": "Blue",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-blue.pdf",
          "png": "/brand/png/kleer-logo-blue.png",
          "svg": "/brand/svg/kleer-logo-blue.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-blue.pdf",
          "png": "/brand/png/kleer-mark-blue.png",
          "svg": "/brand/svg/kleer-mark-blue.svg"
        }
      },
      "slate": {
        "label": "Slate",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-slate.pdf",
          "png": "/brand/png/kleer-logo-slate.png",
          "svg": "/brand/svg/kleer-logo-slate.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-slate.pdf",
          "png": "/brand/png/kleer-mark-slate.png",
          "svg": "/brand/svg/kleer-mark-slate.svg"
        }
      },
      "dark-grey": {
        "label": "Dark Grey",
        "lockup": {
          "png": "/brand/png/kleer-logo-dark-grey.png"
        },
        "mark": {
          "png": "/brand/png/kleer-mark-dark-grey.png"
        }
      },
      "light-grey": {
        "label": "Light Grey",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-light-grey.pdf",
          "png": "/brand/png/kleer-logo-light-grey.png",
          "svg": "/brand/svg/kleer-logo-light-grey.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-light-grey.pdf",
          "png": "/brand/png/kleer-mark-light-grey.png",
          "svg": "/brand/svg/kleer-mark-light-grey.svg"
        }
      },
      "khaki-grey": {
        "label": "Khaki Grey",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-khaki-grey.pdf",
          "png": "/brand/png/kleer-logo-khaki-grey.png",
          "svg": "/brand/svg/kleer-logo-khaki-grey.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-khaki-grey.pdf",
          "png": "/brand/png/kleer-mark-khaki-grey.png",
          "svg": "/brand/svg/kleer-mark-khaki-grey.svg"
        }
      },
      "skyblue": {
        "label": "SkyBlue",
        "lockup": {
          "png": "/brand/png/kleer-logo-skyblue.png"
        },
        "mark": {
          "png": "/brand/png/kleer-mark-skyblue.png"
        }
      },
      "white": {
        "label": "White",
        "lockup": {
          "pdf": "/brand/pdf/kleer-logo-white.pdf",
          "png": "/brand/png/kleer-logo-white.png",
          "svg": "/brand/svg/kleer-logo-white.svg"
        },
        "mark": {
          "pdf": "/brand/pdf/kleer-mark-white.pdf",
          "png": "/brand/png/kleer-mark-white.png",
          "svg": "/brand/svg/kleer-mark-white.svg"
        }
      }
    }
  },
  "typography": {
    "primary": {
      "family": "System UI stack",
      "stack": "-apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif",
      "note": "Kleer Circle does not license a custom webfont. The site renders in the native system sans-serif of the reader's device, which keeps pages fast and text legible everywhere. Where a system stack is not available \u2014 print, slide decks, third-party platforms \u2014 substitute Helvetica Neue, Inter, or Arial.",
      "weights": {
        "body": 400,
        "emphasis": 600,
        "headings": 700,
        "eyebrow": 800
      }
    },
    "scale": {
      "h1": "clamp(2rem, 4.8vw, 3.3rem), line-height 1.12, letter-spacing -0.02em",
      "h2": "clamp(1.6rem, 3.2vw, 2.3rem), letter-spacing -0.01em",
      "lede": "1.12rem, muted",
      "body": "1rem, line-height 1.6",
      "eyebrow": "0.82rem, weight 800, letter-spacing 0.16em, uppercase, slate"
    }
  },
  "naming": {
    "company": "Kleer Circle",
    "capitalized_terms": [
      "Deal Day",
      "Buy Box",
      "Kleer Quadrant",
      "30-Day Guarantee"
    ],
    "avoid": [
      "\"4 Quadrant\" \u2014 the term is Kleer Quadrant.",
      "\"students\" \u2014 the people Kleer Circle serves are members or clients.",
      "Spelling out \"percent\" \u2014 use the % symbol."
    ]
  },
  "voice": {
    "summary": "Plain, specific, and unhurried. Kleer Circle explains the mechanics of a deal rather than selling an outcome.",
    "rules": [
      "Return is described across the full Kleer Quadrant, never as tax savings alone.",
      "No guarantees of income, savings, or appreciation. Figures shown are estimates or historical examples from specific properties; individual results vary.",
      "Tax figures are estimates that the member's own CPA validates. Kleer Circle does not provide investment, tax, or legal advice."
    ],
    "boilerplate": "Kleer Circle provides property sourcing, coordination, and setup services for short-term-rental investors. Kleer Circle does not provide investment, tax, or legal advice, and nothing it publishes is an offer of securities."
  },
  "assets": {
    "zip": "/brand/kleer-circle-brand-kit.zip",
    "favicon": "/kleer-mark.svg",
    "og_image": "https://kleercircle.com/pineview.jpg"
  }
}