KLEER CIRCLE — BRAND KIT
https://kleercircle.com/brand/

CONTENTS
  svg/   Vector logos. Preferred for web and anywhere the logo scales.
  png/   Transparent raster. 5430 px wide (lockup), 1497 px wide (mark).
  pdf/   Vector for print and designer handoff.
  brand.json   Machine-readable colors, asset paths, type specs, and usage rules.

FILE NAMING
  kleer-logo-<colourway>.<ext>   full horizontal lockup (mark + wordmark)
  kleer-mark-<colourway>.<ext>   mark only

COLOURWAYS
  All formats: color · black-navy · blue · slate · light-grey · khaki-grey · white
  PNG only:    black · dark-grey · navy · skyblue

CORE COLORS
  Charcoal    #272C30    wordmark, body copy, dark surfaces
  Slate       #506A7A    primary accent, buttons, links
  Slate Dark  #3D5260    hover, sub-headings
  Off White   #F7F6F2    alternating section background
  Line        #E3E1DA    borders and rules
  Muted       #6B7280    secondary copy, captions

TYPOGRAPHY
  System UI stack: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto,
  Helvetica, Arial, sans-serif. No custom webfont is licensed. Substitute
  Helvetica Neue, Inter, or Arial in print and on platforms without a system stack.

USAGE
  Clear space equal to one quarter of the logo's total height on all sides.
  Minimum width: lockup 120 px / 1.25 in. Mark 24 px / 0.3 in.
  Do not recolor, stretch, rotate, crop, or add effects. Do not rebuild the
  lockup or set the wordmark in another typeface. Do not use these marks to
  imply partnership, sponsorship, or endorsement without written permission.

NAMING
  "Kleer Circle" — both words, always capitalized.
  Capitalized terms: Deal Day · Buy Box · Kleer Quadrant · 30-Day Guarantee.
  Never "4 Quadrant", never "students" (members or clients), use % not "percent".

CONTACT
  sales@kleercircle.com · 801-647-2055

© 2026 Kleer Circle. All rights reserved.
